商务阅读II第6单元.pptVIP

Section I (Para 1-14) : Achievements 5. (Para 9-12) Founder of Kluster An example: a board game about climate change (Para11) a fully rendered prototype of the game Rendered = made; finished Prototype = An original, full-scale model of a new product 5. (Para 9-12) How can companies make use of Kluster? (Para 12) As Kaufman envisions Kluster, companies that want to create a new product will use the platform () ①to put out a challenge to a relevant group of consumers—mothers, say, if a company is designing a new toy, or action-sports fans if it’s planning an event for Red Bull