商务阅读II第6单元.ppt

Section I (Para 1-14) : Achievements 5. (Para 9-12) Founder of Kluster An example: a board game about climate change (Para11) a fully rendered prototype of the game Rendered = made; finished Prototype = An original, full-scale model of a new product 5. (Para 9-12) How can companies make use of Kluster? (Para 12) As Kaufman envisions Kluster, companies that want to create a new product will use the platform () ①to put out a challenge to a relevant group of consumers—mothers, say, if a company is designing a new toy, or action-sports fans if it’s planning an event for Red Bull— Section I (Para 1-14) : Achievements Envision v. = imagine; anticipate Action-sports =extreme sports; X-sports Snowboarding Bungee jumping Formula 1 5. (Para 9-12) (cont.) How can companies make use of Kluster? (Para 12) ②Participants will be able to propose ideas (called sparks), suggest refinements (amps), and “invest” in ideas they believe in, using an alternate currency (watts). Section I (Para 1-14) : Achievements Refinement n. =small changes or additions that you make to something in order to improve it; improvement; elaboration Alternate (currency) =substitute (currency) 替代货币 5. (Para 9-12) How can companies make use of Kluster? (Para 12) ③ …offer a cash reward for a winning concept. Section I (Para 1-14) : Achievements Section I (Para 1-14) : Achievements 6. (Para 13-14) Future plan: (Para 13) Kaufman and his team are still tweaking the software and preparing to launch several projects for corporate clients. (Para 14) And after that? “I want to build another company within Kluster, where all the products will be consumer-generated and there will be a café where people can talk about ideas. I’ve got so many ideas …” Tweak v. =adjust ; fine tune ; make a minor alteration [俚语]【计算机】对…稍作调整 Consumer-generated =consumer-produced Look at section II: Go ahead with Ben Kaufamn Q 1 What was your first business? The story of BK Media: Secti