基于保险业绩指数的区域保险差异探析.pdfVIP

第23 卷第4 期 糊南大学学报(社会科学版〉 Vol. 23 , No. 4 2009 年 07 月 Journal of Hunan University( Social Sciencω) Jul. 2009 基于保险业绩指数的区域保险差异探析 蒋才芳1 ， 2 (1.古酋大学商学院，湖南吉首 41叙阴;2. 湖南大学工商管理学院，糊南长沙 41ω82) [摘 要]我国区域保险发展不均衡，存在差异是卢个不争的事实。一般分析、衡量保险业发展水平指标主要 有保费收入、保险深度和保险密度，但是在比较各省市区域保险发展业绩水平时，保费收入、保险深度和保险密度 这三项指标存在i川定的缺陷，都不能全面反映各省市区域保险发展业绩水平。 ~I 入保险业绩指数，对各省市区域 保险发展业绩进行分析和评价，探讨区域保险差异，促进区域保险协同发展。 [关键词]保险业绩指数;区域保险;区域益异 [中回分提号]陀40 [文献标识耐] A [立章编号] 1ω8-1763(2侃9 )04…α如~5…05 AnaIysis about the Differences in RegionaI Insurance based 00 the Index of Insurance Performance JIANG Cai-fang ,,2 (1. Busin，ωs Sch∞1 ， Jishou University , Jishou 416则.China; 2. Schω，1 of 8usiness Administration , Hunan University , Changsha 41∞82 ， China) Abstract: It is an indisputable fact that the development of regional insurance is unbalanced and there are 刷刷 differences in it among different regions. The main indexes of analyzing and evaluating the insurance industry il development level are the insur削ce revenue , the depth of insurance and the intensity of insurance. However , these three indexes have 剧me f1aws and can not fully reflect the performance level of insurance development in vari- ous provinces and cities when we compare the performance level of insurance development in these regions. In order ωpromote the harmonious development of the regional insurance , the paper introduces the index of insurance per- formance , makes 由e de叩er and objective analysis and evaluation for the performance of insurance development in various provinces and cities and explores the differences in regional insurance. Key words: the index of insuran