老干妈市场调研.pptx

Lao gan ma market for research Division of work: Tensify Anna Darryna Carl Note Because of limited funding and other reasons .This PPT is used for teaching purposes, in order to let students know the research process, so that the data are not credible ppt. content Background of survey As the saying goes: filial piety, hunger breeds discontentment. In the growing globalization today, electronic products obviously dominant, but there is a problem worthy of attention, peoples eating habits, with the development of science and technology, people pay more and more attention to diet, diet culture, more and more new elements continue to enter from the feast to the dark cuisine delicacy from critics to continue to promote the market of novel food chowhound. Goal of survey way of survey Type of consumer Conclusion Through the survey shows: 15-25 years old and 25-35 years old customers accounted for 52% and 22%. And 18% of customers are under 15 years of age, 35 years of age or older, 8% of customers. So the Lao gan ma consumer force in the age of 15-25. The type of product consumption Chili oil Hot and spicy sauce Chili oil pickled tofu others frequent 58 22 16 4 percentage 58% 22% 16% 4$ conclusion According to the table: 58% of the customers are buying 22% of customers buy chili oil is fragrant sauce, 16% of the customers are buying Chili oil pickled tofu Evaluate conclusion According to the right table can be seen: 88% of customers on the supermarket condiment price satisfaction, only 12% of customers are not satisfied; 86% of the customer satisfaction of spices, and the remaining 14% of the customers are not satisfied. We can draw a Chinese supermarket condiment most consumer recognition Recommendations Thank you for your watching