市场机会主义者的整合营销(国外英语资料).docVIP

市场机会主义者的整合营销 In recent years, the brand consumer market is very lively. With the brand awareness of the people gradually strong, domestic enterprises and wealth holders increasingly pay attention to product marketing operations, as long as who has molded its own brand, who has become the darling of consumers. As a result, all kinds of brands have sprung up in peoples daily necessities, especially in the clothing industry. Where is everyone for having heard it many times well-known brands, such as: Shanshan suit, Septwolves mens jacket, knitted underwear shots, there are also many local brands and small brands. Foreign brands are difficult to count, such as: Giordano, JEANSWEST, Nike, ESPRIT and so on (in fact, there are now many foreign brands are the four phenomenon, namely the registration of foreign investment, and domestic production of foreign brands). Even with so many clothing brands, the domestic garment industry is still far from being saturated. Who claims that China has a huge consumer market of about one billion people? This is sufficient to provide a wide range of business applications, and with the industry, product segmentation, businesses always have the opportunity to open new areas to make profits. 2002 new trends in thermal underwear Clothing is a labor-intensive industry, there is no technical barriers, the clothing industry in the past has laid a solid foundation in the country. Now there is a total of about more than 50000 domestic garment enterprises, mostly export-oriented processing. With Chinas accession to the WTO, many changes in foreign trade policy prompted more and more foreign trade enterprises to focus their eyes on the domestic. Although it is difficult to change from a manufacturing enterprise to a market operation enterprise, the high profits of domestic brands still make many enterprises eager to do so. It is not difficult to imagine, in the next few years, the upcoming domestic brand explosion scene. Many brands, will inevitabl