第三方在线支付市场的企业进退博弈模型与算法.pdfVIP

Vol. 36 No.6 第 36 卷第6 期 计算机科学 June 2009 2009 年 6 月 Computer Science 第五方在钱支付市场的企业进/退博弈模型与算法 帅酱缸l 周启海1.2 师群国l 喻敏l (西南财经大学信息技术应用研究所 成都 610074)1 (西南财经大学经济信息工程学院 成都 610074)2 摘 要 分析了第二方支付研究现状，提出了第二方在线支付企业市场进退问题;针对第二方在线支付企业市场进退 的时机、机制、策略选择等.构建了暴于博弈论的逆向剪枝模型与算法，并就企业市场进返战略提出了相应对策:1) 对 于市场占有率极低且其提供的产品服务网质性很高的较小./f_线第二方支付企此，应尽早退出./f_线点付市场或将管止 中心进行转移，2) 对尚无第三方在线支付强劲实力的永到位新企此，尤应力戒盲目进入. 关键词 第三方在线支付，博郭树，逆向剪枝法 中圈法分类号 C934 文献栋识码 A Enterpris四 Enter/Exit GωneM创el and Algorithm for Third-party Online Payment Market 1 1 2 SHUAI Qing-hongl ZHOU Qi酬hai . SHI Qun-changl YU Min (Research Institute of Information Technology Application ,Southwestem University of Finance and Economic且， Chengdu 610074 ,China)1 (Sch∞1 of E∞nomic lnforrnation Engineering ,Southwestem University of Finance and Economics ,Chengdu 610074 ,China)2 Absb啊t This paper analyzed the third-party pa归nent research current research status ,pointed out the problem about enterprises to enter or exit third-party online payment rnarket. To 仰int against the opporunity ,mechanism ,tactícs and so on of enterprises enter/exít the thírd-party payment rnarket ,the reverse pruning modeJ and algorithm based on game th四ry was ∞nstructed， and some countermeasures for the third-party pa严nent enterprises were given: 1) If the sm且ller enterprises are occupant only very low market share and their products . services are high homogeneity. they should exit earlier; 2) If the new enterprises without power busyness force of the third-party payment ,they should avoíd e