网络治理分析的一个框架跨域联合博弈模型.pdfVIP

第 36 警第4 期 2C削年8 月 山东大学学报(工学版) Vo 1.36 No.4 JOURNAL OF SHANDONG UNIVERSITY (ENGINEERlNG SCIENCE) Aug.2α)(j 文意编号: 1672-3%1 (2刷)04-仅胁。5 网络治理①分析的一个框架:跨域联合博弈模型 王德建，杨葱馨 (山东大学管理学院， 山东济南 2501∞) 摘噩:网络组织是介于企业和市场之间的一种治理形式.从博弃的视角肴，网络中的企业同时参与经济交易域和 社会交换域的联合博碟，网络社会资本的存在放松了经济交易域的约束条件，联合博弈模型对网络中的企业行为 提供了一个新的分析框架.从企业进行跨域协调的目标函数肴，企业生产性能力和网络治理能力的搭配妥与经济 要索和社会资本对企业成长的重妥性程度一致，最后给出了管理含义. 关键词:网络治理;联合博弈;模型 中图分类号:阳0 文献标识码:A An analytic framework of networks govemance: a cross-domain coor也nated gaming model WANGD胁叫-才仙e-j (ω5ch】帕O01 of Buω阳8创ine仰附$销自 a棚nd Mana咱8伊伊e创阳em盯m肝创ent ， Shandong University , Jínan 2501∞, China) Abstract: Networks organization is one type of governing mechanisms between firms and marketing. In由e views of thc gaming 出eories ， firms in nctworks participate in both economic transaction 阴nes and social ex- changes games at the same time. Social capital in networks rel栅es the constraints in the economic transaction games. A new c∞，rdinated g.彻nes model is constructed to explain the firm 日 behavior百 in networks. In创talyz­ ing 出e objective functions of a 自rms cross-domain coordination , we 也回w a conclusion that the investments a firm makes in productive capabilities and in networks govemance capabilities must be in accordance 明白山e contribution of economic factors and social capital in the firm 白领uwths. Management implication is given at the end. Key words: networks govemance; coordinated gaming; model 网络、战略联盟、下包制、虚拟企业等网络治理形式在 产业