高级职业英语读写教程2 unit_2-Reading_and_Writing.ppt

Unit 2 Establishing Business Relations Section 1 Getting Things Ready Section 1 Getting Things Ready Section 1 Getting Things Ready Activity 2: Read the passage in Section 2 and complete the following paragraph. Section 2 Things to Do Section 2 Things to Do 1. History of Shell How to Build Strong Business Relationships Business to Business relationships do not start with: Hello, nice to meet you, will you do some business with me, please? A relationship has to be built between individuals, and based on mutual trust, respect and liking. With these as the foundation of the relationship, the business to business association will be a long and fulfilling one. There are 7 stages to go through: Section 2 Things to Do Unaware to aware Aware to curious Curious to interested Interested to wanting Wanting to buying Buying to satisfied Satisfied to the creation of a raving fan Section Two Things to Do Activity One Listen and Write Section Two Things to Do Read and Think Building Business Relationships When you have started your own business, one important thing is to build business relationships. You will have to find new customers and business partners. There are several ways you can try. 1. General comprehensive searching By comprehensive searching, we mean you can try searching for new customers and partners by reaching every possible organizational groups, families, or communities. You can try reaching them by e-mails, paying a visit, posting business cards or company leaflets. 2. Advertising approach By advertising approach, we mean you can try reaching Read and Think Read and Think and Medium Enterprises Fair etc. These trade fairs provide you with great opportunities to find potential customers and business partners. Besides, you can make good use of the internet in finding your business partners. You can find a great deal of trade information such as information about commodities, manufacturers, buying deman