浅谈广告案例在市场了营销教学中的运用.docVIP

浅谈广告案例在市场营销教学中的运用 论文联盟www.LWLM.com编辑。 摘要 案例教学是市场营销理论的主要教学手段，而选取案例的准确性影响着教学效果，目前采用较多的营销教学案例除了国内外知名企业的经营得失、经验教训以外，也有与学生关系甚密的校园案例，本文结合多年教学实践及效果分析，认为广告案例以其易懂易得、能准确反映企业营销思想和策略路线等特点同样可以作为市场营销教学的主要案例。 关键词 广告 案例教学 市场营销教学 Abstract The case teaching is the main method in the marketing teaching.But the accuracy of the chosen cases affect on the effect of teaching.At present，except the well- known enterprisesmanagement success and failure in the domestic and forEign，there are many campus cases that are related with student in the marketing teaching.Based on the teaching practice and the a