电子商务中【商务英语】(中英)3.doc

【商务英语】电子商务(中英) 最牛英语口语培训模式：躺在家里练口语，全程外教一对一，三个月畅谈无阻！ 免费外教一对一课程：Electronic Commerce电子商务:利用计算机技术、网络技术和远程通信技术，实现整个商务买卖过程中的电子化、数字化和网络化。 E-Commerce is doing business through electronic media or the practice of buying and selling products and services over the Internet, utilizing technologies such as the Web, Electronic Data Interchange (EDI), Email, electronic fund transfers and smart cards, without face-to-face meeting between two parties of the transactions. In brief, E-Commerce is the online exchange or sale and purchase of goods and services. 2.Benefits of E-commerce 电子商务的好处：为企业带来方便的管理，提高企业及产品的知名度，挖掘更多潜在客户，扩大销售，掌握更多商务信息，赚取更多利润。 High-speed network makes geographical distance insignificant. 消除远距离带来的不便 Business can gather information on products, buyers and competitors through the Internet so as to increase their own competitiveness. 通过网络了解产品信息从而提高其竞争力 Business can maintain their competitive advantage by establishing close contact with their customers.从与他们消费者密切建立联系儿维持他们的竞争优势 The Internet provides companies with numerous chances for product promotion. 产品更新换代 Corporate image (企业形象) , product and service brand names can be established effectively through the Internet.在网上树立产品服务标志。 Detailed and accurate sales data can help to reduce stock level.销售信息更加准确和细节化，便于股价调整 Detailed client information can help business to set their marketing strategies more effectively.细致的业务信息帮助公司更有效地建立战略性的市场营销方式 3.Types of E-commerce 电子商务的类型（6种） 1)Intra-organizational E-commerce企业内部间的电子商务 Activities can range from selling corporate products to employees’ online training. 2)*Business-to-Business (B2B) E-commerce企业企业间* B2B EC will enable companies to get the following kinds of information: product, customer, supplier, and inventory, and supply chain alliance, competitor, sales and marketing. 3) Business-to-Consumer (B2C) E-commerce企业消费者间 Businesses provide consumers with online shopping through the Internet, allowing consumers to shop and pay their bills online. 4) Consumer-to-Consumer (C