工商导论unit1汇编.pptVIP

Licensing and Franchising It is a trade arrangement in which one company the licensor allows another company the licensee to use its intellectual property知识产权 such as company name, products, patents, brands, trademarks, raw materials, technology and/or production processes within certain parameters/ specific period of time in exchange for royalties or other compensation. Licensing Licensing and Franchising Licensing Licensing and Franchising It is a form of licensing in which a company the franchiser agrees to provide a franchisee a name, logo, methods of operation, advertising, pr