福特公司英文分析.ppt

suggestion customized marketing to provide the valuable and personalized services with lower cost strengthen the investment in technology to broaden the market keep automobile productions for the main business in electronic, automation of replacement parts, car rental and other areas The PEST analysis method Sales manager : 杨璐瑶 罗艺璇 General manager: 高焕楠 孙昕瑶 Macro Environment Technological factors Social factors economic factors Political and legal factors Social factors From American local brand which are headed by GM From Japanese low-cost cars are led by Toyota, Nissan From European luxury brand as BMW, Benz three major rivals 1.competitor 2.have not enough publicity for their company 3.Lack of personal appearance Political and legal factors 1. American monetary policy Devaluation of U.S. dollar(美元贬值） High Price of International Crude Oil（国际原油） 2.upheaval（动荡） in the Middle East increase the price of oil 3.the policy of decreasing exhaust emissions and fuel consumption （节能减排） 4.Increase of insurance,car parking fee (停车费）and repaircosts （维修费） choose public transport recession Complements： oil Auto recall interest rates： rise Economic Environment economic factors 外观 内饰 噪音 油耗 bulky crude engine (发动机) wind （风噪） heavy Subject reasons Technological factors Suggestions build?customer?relationship?management? exceeded?the?expected?quality innovation?advantage * *