营销管理kotler_mm14_ch08_dppt-bb.pptxVIP

Kotler ? Keller;Identifying Market Segments and Targets识别细分市场和目标;Discussion Questions;Target Marketing Requirements目标市场的要求p232;Bases for Segmenting Consumers细分消费者市场的基础p232;Geographic Segmentation地理细分p233;Demographic Segmentation人口统计细分p235;Age and Life-Cycle Stage年龄和生命周期阶段p235;Life Stage 生活阶段p236;Gender 性别p236;Income收入p236;Generation 世代p238;Cohort 世代;Race and Culture 种族和文化p241;Multicultural Market Profile多元文化市场概况p242;Psychographic Segmentation心理统计细分p245;Figure 8.1;Behavioral Segmentation行为细分p247;Figure 8.2;Consumer Attitudes 消费者态度p249;Figure 8.3;Bases for Segmenting B2B Markets组织市场的细