元洲装饰将爱80后视频营销（Yuzhou decoration love post-80s video marketing）.doc

元洲装饰将爱80后视频营销（Yuzhou decoration love post-80s video marketing） Yuan continent decoration with the movie will love the heat, after 80 aimed at consumers, relying on in the platform + high quality precision search + special exposure combination advantage, pass the happy home concept. On valentines day 2011, li yapeng and xu jingleis movie the end of love (hereinafter referred to as to love) burned more than 200 million yuan at the box office. Since the April 3 landing of qiyi, more than three days of the amazing performance of millions of plays; At the same time, the TV series love has been broadcast nearly 6 million times (as of April 10). Domestic famous domestic decoration enterprise yuanzhou decoration, with the help of the movie love, aiming at the post-80s main consumer group, passing on the concept of happiness home decoration. And the high definition video website qiyi, it is yuanzhou decoration for this home for this, will love life big drama marketing choice of home. With the combination of qiyi high quality platform + precision search + special exposure, yuanzhou decorative love plan has been successful. According to the qiyi data, love has been promoted by 6 per cent, with an average of 140%. The 15-second patch hit 5.5%, with an average click of 120%. In addition, through the baidu diversion and in the station, will love through to the end ( to love ) and yuan continent keywords baidu index increased steadily, yuan continent decoration by implanted film, in the homemade film and other method to promote all-round, the effect is very outstanding. After the 80 home The TV series love is love is an important symbol of post-80s collective nostalgia. It can be said that the love story of Yang zheng and wenhuis campus love has influenced the love view of the whole post-80s group. Thirteen years later, in the film version of love, the two begin to form a family, echoing the various love confusion that they face in the 1980s, which naturally resonates with the au