川大《企业战略策划2081》13春在线作业2（Sichuan grand strategy planning 2081, online homework 2）.doc

川大《企业战略策划2081》13春在线作业2（Sichuan grand strategy planning 2081, online homework 2） Enterprise strategy planning 2081, enterprise strategy plan 2081, online job 2 14 spring 13 autumn have the total score: 100 test time: -- Single topic selection True or false (20 questions in total, 80 points.) One way to identify and analyze progress in external environments is by using the priority matrix, which does not include () A. identify possible trends in social and mission environments Identify the factors that influence these trends C. assess the potential for these trends to actually occur D. Try to determine the possible impact of each development trend on the company Full marks: 4 points 2. One of the following misstatements about the function of corporate culture is () A. corporate culture conveys A sense of identity to employees The culture of the enterprise can make people work harder on something C. As a social system, corporate culture makes organizations more dynamic D. corporate culture provides an appropriate guide to action for employees Full marks: 4 points 3. Corporate strategy has important influence on the survival and development of enterprises. The company strategy mainly answers the three key questions that the company faces as a whole. The following is not a key issue. A. The whole direction of the company is growth, stability, or contraction B. identify the core competencies of the companys development C. the company is involved in a competitive industry or market through product and industry D. The way management coordinates activities, transfers resources, and fosters capabilities between product lines and business units Full marks: 4 points 4. Marketing mix refers to a particular combination of important variables that the company can control. Companies can use it to influence demand and gain competitive advantage. The following sub-variables for promotion are () A. brand name B. the packaging C. the discount D. to promote Full marks: 4 points 5. Which