电子商务英语教程 Unit9.pptVIP

* 8 Notes To Passage A Michelin’ s Great Goal Passage A Unit 9 Objective 8 Notes To Passage A @ Activities On Passage A @ Basic E-commerce Writing Related Reading Unit 9 8 Notes To Passage B @ Activities On Passage B : Work online 5 Unit 9 Objective: In this unit, you will learn: C The importance of advertising and brand building in the Web C How to improve communication with customers on the internet C The approaches to promoting sales on Web C Basic E-commerce English Writing Focus: Techniques for promoting sales Nodus: Using Webs to manage relationships with customers 学 习 目 标 ? 1) Michelin launched an electronic commerce initiative in 1995 called BIB NET (after the company’s famous “Michelin Man” mascot, whose name is Bibendum). Passage A Michelin于1995年创建了一个电子商务网站，名为BIB NET，（是以该公司著名的吉祥物—“Michelin Man”命名的，其名为Bibendum）。 4注解：launch an initiative的意思是“开始做某事”； called BIB NET是过去分词短语，修饰initiative; after是named after的缩略表达法，意思是“以……命名”。 whose name is Bibendum是非限制性定语从句，补充说明 “Michelin Man”。 2) BIB NET was an extranet that allowed tire dealers to access tire specifications, inventory status, and promotional information about Michelin products through a simple-to-use Web browser interface. BIB NET原本是一个企业外联网，它能让轮胎经销商通过一个简易的网络浏览器界面就可以获取轮胎的规格、库存状况，以及有关Michelin产品的促销信息。 4注解：that引导的定语从句修饰先行词extranet； through a simple-to-use Web browser interface是介词短语充当方式状语修饰动词access。 在BIB NET 出现之前，打电话要求向Michelin公司提供产品信息的经销商有时要在电话里长时间等待。 4注解：calling Michelin for product information是现在分词短语，用作定语修饰dealers；短语call sb.for sth. 意为：给某人打电话索取（要求提供）某物；be placed on hold相当于be kept talking on the phone, 意思是“被动地处于电话通话状态”。 3) Before BIB NET, dealers calling Michelin for product information were sometimes placed on hold. End 与客户进行电话交谈的经销商往往会浪费不起这种长时间通话。 4注解：cannot afford 的意思是“付不起、经不起，浪费不起”；不定式to wait on hold充当动词afford的宾语，意思是“等待通话”。 4) A dealer who is talking to a customer cannot afford to wait on hold. @ Activities