有关酒的营销方案（A marketing plan for wine）.docVIP

有关酒的营销方案（A marketing plan for wine） In the mid 1980s to the mid-1990s, the liquor industry in China was in the golden age of rapid development, and the old liquor store was the result of the outstanding achievement during this period. However, with the fierce competition in liquor-making industry, SheDian adopt failed to according to market changes timely adjust marketing strategy, in the overall landslide, for many years no larger development, how to develop the new marketing strategy to adapt to the development changes of the external market is imperative. This article is the author once worked for 7 years with oneself of the unit, henan SheDian group (now in henan SheDian wine co., LTD.) as the research object, after reading a large number of literature and related on the basis of actual survey data, using the method of theory combining with the actual SheDian adopt to conduct a comprehensive marketing strategy analysis. First of all, on the domestic market environment of supply and demand status and liquor, liquor consumption group and consumption trend analysis, and analyzes the factors to develop SheDian adopt new marketing strategy enlightenment: secondly, analyzed the SheDian adopt operation and the advantages and disadvantages, in the liquor market segmentation, based on the analysis of the main competitive brands, determine SheDian adopt target market; In the fourth chapter, the existing marketing mix strategy of the old liquor store is analyzed. Finally, aiming at the problems and the previous analysis, this paper puts forward the marketing strategy to adapt to the market competition. The papers account is old (1) the problem is that the liquor industry is a special category in the consumer goods industry, which is both consumer and luxury goods, so the marketing of baijiu also has its own characteristics. As the planned economy shifts to market economy, the competition in liquor industry is becoming more and more intense, and the old wine on credit is al