经营管理手册（Management manual）.docVIP

经营管理手册（Management manual） First, the management model 1., business model: Superman childrens wear direct store + franchise business model. Franchise stores use franchising mode, that is, Po clothing authorized to the franchisee, in a particular time and region sales of Po clothing brand products. 2., to join the authorized bronze authorization book, shop qualification certificate, trademark license. Two, join in the idea Join in the idea: customer oriented, honesty based, mutual benefit, win-win cooperation. Three, franchise management policy In order to more professional, unified and efficient management of franchise stores, the company to join the store to implement the six major unified management policy. Unified enterprise tenet: seek common truth with children, seek good, seek beauty. Unified management model: the company implements a unified franchise business model, the implementation of a unified franchise policy. Unified image recognition: enterprises implement a unified image recognition system, referred to as CIS. The concept of recognition (MI), stores must accept and execute the company values and business philosophy; behavior recognition (BI), stores the employee service behavior by the company unified training and guidance; visual identification (VI), franchise stores, trademarks and merchandise display by the company uniform design and arrangement, the company sent supervision and guidance. Uniform market prices: the implementation of the national retail prices. Unified system management: franchise stores unified implementation of the companys information management system, the company provides professional POS retail analysis system, according to system analysis guide franchise operations. Unified service management: apply for joining, site selection, decoration, purchase, opening, pre-sale, sale, after-sale, rebate, return and advertising process, the company implements a unified terminal service management. Four, franchise and company relations Fr