传播学课程常见问题解答（Common questions in communication studies）.docVIP

传播学课程常见问题解答（Common questions in communication studies） Communication Course FAQ The most common problem here is that the students in the previous Distance education center are studying the subject of Introduction to communication, hoping to help the beginners, and also hope that they can think for themselves and raise their own questions to the instructors. · I. The relationship between communication and related disciplines · Second, the study of communication · III. On the media: Will the Internet replace traditional media? · IV. On the dissemination of content: the problem of vulgarity · V. Media markets, operations and reforms I. The relationship between communication and related disciplines Q: Communication and advertising seem to be similar. You talk about the five elements of Lasswells spread: Who spreads, spreads, spreads, spreads, and disseminates effects. This is basically the same as the advertising elements, namely: advertisers, advertising agents, advertising content, media, audiences and advertising information. Its just an advertising agency. So what role does advertising play in the major disciplines of communication? A: The difference between communication and advertising is that the former studies the basic process and law of communication, and the latter studies all aspects of the special form of advertising. For example, communication is like chemistry, and advertising is like learning about iron elements. Therefore, many principles of communication, can be found in advertising the corresponding theory, but, is often more specific and in-depth research. Advertising is also a dissemination, so advertising can belong to the broader spread of science. However, it is commonly referred to as a general introduction to communication, that is, the universal law of Human communication, and advertising research is more specialized in this kind of dissemination activities. The two can confirm each other and cross each other, but the current academic system i