创业战略管理-第5讲-李卫宁.pptVIP

（2）Stakeholders The Business Employees Investors Suppliers Customers （3）Human needs Physical Economic Social Developmental * Economic（经济目标） the need for financial reward * Social（社会目标） the need to interact with other people * Developmental（自我发展目标） the need to achieve and grow Human needs served by the entrepreneurial venture 成功的标准 绝对的财务业绩——销售、利润 财务业绩比率——边际收益、资本回报率 金融流动比率——债务范围、利润范围 绝对的股票市场业绩——股票价格、市场资本化程度 股票市场的比率——每股收益、股息收益 增长——销售的增加量、市场占有率、利润的增加量 创新——新产品的生产率 顾客的评价——顾客服务水平、顾客申诉 企业的社会责任 经济责任 法律责任 道德责任 自主决定的责任 谢谢各位！ Markets are never actually in equilibrium; they merely approach equilibrium as opportunities are exploited. Entrepreneurs are opportunistic price arbitrageurs. Developments of the Austrian School view include the notion of innovation. Austrian School view (Continued) Markets are never actually in equilibrium; they merely approach equilibrium as opportunities are exploited. Entrepreneurs are opportunistic price arbitrageurs. Developments of the Austrian School view include the notion of innovation. The entrepreneur is an opportunistic trader. Austrian School view (Continued) Profits are determined by factors external to the firm (the industry environment). Entrepreneurs act to identify profitable locations and position new firms within them. （3）Industrial organisationaleconomics view Profits are determined by factors external to the firm (the industry environment). Entrepreneurs act to identify profitable locations and position new firms within them. The entrepreneur is a rational strategist. 理性的战略家 Industrial organisationaleconomics view (Continued) Profits are determined by factors internal to the firm (resources). Entrepreneurs act to identify profitable resource combinations and deployments and maintain them within the firm. （4）Resource-based perspective Profits are determined by factors internal to the firm (resources). Entrepreneurs act to identify profitable resource combinations and deployments and maintain them within the firm. Mod