做有效策划的主要手段（The primary means of effective planning）.docVIP

做有效策划的主要手段（The primary means of effective planning） The primary means of effective planning Packing planning Kao clothing, Kao packaging products. A good product packaging, can be in a dazzling array of container shelves jumped out, refreshing, inducing peoples appetite and desire to buy. In the packaging planning, according to different varieties, generally to highlight six characteristics: highlight the characteristics of products; advertising prominent characteristics; prominent national characteristics; personality characteristics; prominent counter effect characteristics; highlight the specific consumer preference characteristics. In the beverage: Coca-Cola, Pepsi, pearl fruit, such as aloe vera, still is a very successful example in packaging planning. In the liquor: alcoholic, Wuliangye, Moutai, Everything is going smoothly. dragon wine wine, Lins shop, small bartender, heart wine, etc., to highlight their own characteristics in packaging planning. In packaging planning, the problem is often similar imitation, pure art, counter effect is poor, resulting in packaging is not accepted by consumers, affecting product sales. Make a successful package plan, professional marketing staff, marketing staff, professional designers to communicate with each other to discuss, after the completion of the first draft, solicit the views of consumers, dealers, integrated views of all sides after the summary, finally, put on the market. Advertising planning Any other product must be advertised for promotion. There is no advertising, as in the dark to the girl at delivery. Different products, different periods, different regions, different objects, should have different advertising planning, using different means of advertising planning. Types of advertising planning. Common types of advertising are: newspapers, television, radio, outdoor, network, posters, POP, DM, direct mail advertising, gifts, advertising and so on. Forms of advertising planning. Taking advantage of planning