健康人生品味无忧（Healthy life, good taste, no worries）.docVIP

健康人生品味无忧（Healthy life, good taste, no worries） - the birth of Moutais no worries wine (Beijing / Kang Youzheng) The autumn of 2003, Beijing Xiangshan leaves not see, winter chill has been hit. In the evening, the phone rang, and a friend who was making wine said anxiously, have you been busy recently? Be sure to take some time to come to Guizhou, we have a wine will soon be listed, want to make a strategic seminar, to help planning and planning. Genuine and sincere, really touched people. Listening to alcohol products, an intuition tells me: in this market concentration and brand concentration are very high industry, planning a new brand, that is simply dancing in shackles.! In the end, I agreed. On the one hand, can take the opportunity and Si Jian, Pan Long, Xiao Zhuqing and several other old friends, on the one hand, want to see what kind of wine is so many friends from far away to study. Immediately, I began to study Chinas wine market competition, and began to browse the liquor industry of this unique interpretation of history...... What sell, sell? After several communication, the ins and outs of the basic show: friends have been wine, in Guizhou, ready to launch new products, as a fist brand mold. The enterprise name and the name Tai Du wine wine, meaning: take the Guizhou Red Army memorial, in addition to lift, lift now in Du Du, compliments of worship. Several key issues in front of the main are: Maotai or Luzhou? Where is the wine? What is the core value of a brand? What is additional culture? Wine packing? How to spread and so on? The problem is a lot of, have a core problem but always let me not what will sell liquor? Make a hypothesis, tear off the packaging of the wine, remove the bottle and pour it into the same cup. Can you taste which brand of wine? Unless its a professional wine taster, I think very few people can share it. How can consumers choose and buy products that can be understood as homogeneous competition? As a general sense of shopping in