营销变革战略管理的认识转型（Knowledge transformation of strategic management of marketing change）.docVIP

营销变革战略管理的认识转型（Knowledge transformation of strategic management of marketing change） Knowledge transformation of strategic management of marketing change Chinese enterprises have realized the transformation of marketing strategy has become more and more winning rules of business battle market; marketing change strategy is to choose the competitive strategy of single and multiple competitors; in order to determine the author effectiveness between different competitors marketing strategy in network marketing theory system in a comparative study, here I just want to know the change of management marketing strategy transformation analysis following contrast; in order to judge the traditional single marketing power quality, in order to give the marketing plan to provide the necessary basis for the formulation and implementation of the plan, between different competitors will according to the development level of enterprises according to their own resources to adjust the marketing strategy. However, in the modern enterprise informationization, internationalization of market conditions, from the development and change of internal environment to external environment direction, marketing strategy competitive strategy change or make the change. The transformation of marketing strategy management from personal ability to system capability In the beginning of reform and opening up China market competition environment, the early development of enterprises, in the premise of a certain market share under the plan and implementation of different product attributes to guide the transformation of corporate marketing strategy; usually show business owners and the so-called nepotism in certain public relations resources under the condition of the market personal ability; in this marketing mode and ecological Chinese; many enterprises ignore the importance of the strategy for the development of enterprises, with the market opportunities, market perception, terminal to personal game; to a