天宇朗通龙门一跃（Tianyu Longmen has）.docVIP

天宇朗通龙门一跃（Tianyu Longmen has） From the grassroots transformation of the aristocracy, Tianyu can continue to cottage machine specific revolutionary spirit and rebel advantage? Dark horse, can think of is to describe Tianyu (hereinafter referred to as the first word of the sky). When the little-known enterprise in one fell swoop to win the domestic mobile phone sales champion, all people are surprised. According to Analysys International survey data show: 2007, Tianyu Tianyu mobile phone shipments reached 17 million, a record in the domestic mobile phone; in the first quarter of 2008, the market share has reached 4.9%, second only to NOKIA, Samsung and Motorola, ranking the first domestic brand. However, this is not the most terrible thing. In June 2008, after receiving the venture investment of Warburg Pincus 530 million, Tianyu chairman Rong Xiuli announced in a high note: to the high-end market, we should make the sky as an international brand with NOKIA.. You know, the last two years, four of the domestic mobile phone market, the fierce competition, so that veteran mobile phone manufacturers are embarrassing burden. Tianyu wonders in the industry at the same time, but also left a new thinking: in the management strategy to the brand to move closer to the same time, Tianyu also can maintain both advantages? After all, OEM Tianyu, the previous business strategy and Shanzhai enterprises have too much similarity. But what still more wants to know is, what does Tianyu rely on to achieve the Longmen leap? Start with losing money The sky is the predecessor of polywin communications company, was Nortel Networks, Samsung mobile phone and other well-known brands of agents nationwide. Do mobile agents, is selling other peoples products, but the sales model, methods, prices are Samsung and other foreign giants fixed, the channel has no right to speak.. Rong Xiuli said she didnt like the money making method. In 2002, Rong Xiuli registered Tianyu, and after several capital incre