视频网站广告收入将超门户 市场格局悄然生变（Video website advertisement income will exceed portal market pattern to be born sadly change）.doc

视频网站广告收入将超门户 市场格局悄然生变（Video website advertisement income will exceed portal market pattern to be born sadly change） Although the video site is still a distance from the overall profit, but it is quietly changing the pattern of the Internet advertising market. In 5 billion, 9 billion, 15 billion; 51 billion 200 million, 80 billion, 100 billion yuan, the two sets of figures are from the third party research firm iResearch and Analysys International Statistics on the China video website advertising revenue scale and overall scale of Internet advertising in the past three years, and the video website advertising revenue of Internet advertising accounted for 9.7%, 11.2%, 15%, showing the rising trend. Since the second half of 2012, the domestic video website advertising revenue has entered a period of rapid growth. According to Analysys International Statistics, this figure in the third quarter of 2012 amounted to 2 billion 640 million yuan, an increase of 77.9%, 37.5% qoq. Domestic first-line video sites in 2013 advertising revenue increments will reach at least 50%.. A video site executives told Tencent technology. Insiders predict that the top three in the video site, Youku potatoes 2013 advertising revenue by 2 billion 200 million yuan last year (about 1 billion 600 million potatoes Youku, nearly 600 million) increased to 3 billion 600 million yuan; Iqiyi advertising revenue in 2012 will be nearly 800 million yuan rose to 1 billion 200 million yuan, the digital video Sohu will be nearly 600 million yuan from last year to 900 million yuan. Video site advertising revenue soared behind the strong support of users. At present, the use of online video users is gradually deep into every corner of the Internet, online video industry coverage and user browsing are beyond search, portal, becoming the first major Internet applications. Portal advertising revenue status will give way to video More than two years ago in December 9th, Youku market capitalization of $3 billion 400