保健酒、黄酒用深度分销撬动市场（Health wine, yellow wine with deep distribution to leverage the market）.docVIP

保健酒、黄酒用深度分销撬动市场（Health wine, yellow wine with deep distribution to leverage the market） Wu shao-hoon, chairman of the company, once said that both rice wine and health care are on the way to health care. Chairman wu said this was a clear similarity between the current wine and health care. In fact, its probably not too much to say that health care and yellow wine are at the mercy of both sales and market development. At least the health and yellow wine markets have not yet risen to the point where the market capacity of baijiu and beer is still far behind. sales are a drop in the ocean, Mr. Wu said. were going to take it slowly. But how to step on this footprint? Coconut island Beijing deep distribution mode It is understood that for the final sprint of the year, the market operation emphasizes ground promotion, intensive cultivation, deep distribution, which is regarded as the core tactic of Beijing market by the coconut island deer turtle wine. Model shop Coconut island from the first division, market channels and personnel allocation adjustment, this paper divides the several market areas, broken down into business channels, distribution channels, medicine, and build a strong terminal atmosphere, strengthen the vivid packing, make store atmosphere and template matching community. Take the market of chaoyang district in Beijing as an example, the market of coconut island is divided into three major sectors (south, north and north). It is considered as A core area of coconut island. Coconut island can be divided into six small area: prices, TianShuiYuan, both, wangjing, DongBa, GuanZhuang, terminals and core sample store respectively: day purchase, both carrefour and guest long prices, Beijing jingkelong wangjing, jingkelong DongBa, jingkelong GuanZhuang. In 2005, coconut island made a breakthrough in this area, which initially built a sample area, including catering, circulation development and publicity. The north area is divided into four small areas: jiuxianqia