地板涂料企业代言成风 不如多做网络营销（Flooring companies endorsement of the wind, as do more network marketing）.doc

地板涂料企业代言成风 不如多做网络营销（Flooring companies endorsement of the wind, as do more network marketing） The floor, paint two building materials industry endorsement phenomenon has several projects only win road marketing consultant contact, or establish brand customer relationship, have joined the industry, endorsement marketing prestige intact. First look at the paint industry, paint industry began to look for a spokesperson, time can be traced back to 2002. From the 2002 Olympic diving champion Xiong Ni as the ambassador of Xiangjiang in 2006 to paint the image, Timi Zhuo endorsement star Yu Xiaowei as the white cherry Hua paint, green coating Health Ambassador, the famous folk singer Teng Ko Erh endorsement of a product to paint Photipong, 2008 comic master Li Jindou endorsement Mainetti wall paint, movie star Jiang Wenli endorsement Maydos paint, after entering in 2009, have been blessed Hunan paint hired Lin Miaoke, Yin Xiangjie endorsement of Lisa Chen Jianbin featuring paint, paint and paint, Cardin Tai O spokesman Zhang Tielin become attached to Kathy Chow in the paint, Kao Ya Cheng Zhongshan chemical industry brand endorsement, badeshi also asked Pu Cunxin to paint, paint the apple Alfa sits, 3A green paint held a charm baby network audition, finally produced 3A colorful baby . In recent years, there are dozens of paint brands launched the image marketing strategy, see this by idol strength to promote the brand and sales practices in the enterprise market, consumers also have the market. Look at the floor industry, the first domestic celebrity endorsement is the Del floor, in the overwhelming advertising let people see beautiful eyes Rosamund Kwan happy with the home woman, blinking eyes with warm like to tell you: I love you, I love my home. More than a year Del made at the top of the sales performance, it can be said that the flooring industry in endorsement of classic case of marketing, then many flooring manufacturers have to follow, almost all well-known brand