B2B Content Marketing Institute（B2B内容营销学院）.pdf

B2B Content Marketing 2014 benchmarks, budgets, and Trends–north America SponSored by VieW SHare oVerVieW: tHe State of B2B Content Marketing in nortH a MeriCa Greetings Content Marketers, We have good news to report! B2B content marketers in North America are making strides: 42% consider themselves effective, up from 36% last year. Moreover, we also can begin to understand why marketers are feeling more confident: For the first time, we asked marketers whether they have a documented content strategy (44% do) and a person who oversees content marketing strategy (73% do). Our findings tell us that there are distinct differences between those who have a strategy and those who do not. Marketers who do are not only more effective but also less challenged with every aspect of content marketing. Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However, some marketers are seeing substantial su ess. Read on to find out what a best-in-class content marketer does differently and delve into many other findings as well. On with the content marketing revolution! Joe Pulizzi ann Handley Founder Chief Content Officer Content Marketing Institute Marketingprofs SponSored by 2 VieW SHare USAGE 93% of B2B marketers use content marketing. Percentage of B2B Marketers Using Content Marketing 7% do not use content marketing