浅析中小企业的营销渠道的策略（Analysis of medium and small enterprises marketing channel strategy）.doc

浅析中小企业的营销渠道的策略（Analysis of medium and small enterprises marketing channel strategy） Analysis of medium and small enterprises marketing channel strategy This article mainly discusses the marketing channel strategy of small and medium-sized enterprises. And the concept of marketing channel strategy of industry choice and SME market positioning are discussed in detail, and on this basis put forward three new ideas for marketing channel of small and medium-sized enterprise strategic construction and the construction of marketing channels for small and medium-sized enterprises, marketing channel construction has certain guiding significance. I. overview Marketing channel strategy is an important component of the whole marketing system. It is of great significance to reduce the cost of enterprises and improve the competitiveness of enterprises. With the development of the market entering a new stage, new changes have taken place in the marketing channels of enterprises, and the old channel models can not adapt to the changes in the situation. It includes the development direction of the channel, the construction and management of the distribution network, the management of the regional market, the demand of the marketing channel, the self-control and the radiation force. The choice of enterprise marketing channels will directly affect other marketing decisions, such as product pricing. It is the same as product strategy, price strategy and promotion strategy. It is also an important means for enterprises to successfully open up markets and achieve sales and management goals. Second, the market positioning of small enterprises In the market economy, the small and medium-sized enterprise has the following disadvantages: (1) small and weak, it is difficult to compete with large enterprises, and large enterprises in the competition are often at a disadvantage; (2) small and medium enterprises because of poor credit, is not easy to obtain bank loans, and less financing channel