浅浅谈谈做品牌（Shallow talk do brand）.doc

浅浅谈谈做品牌（Shallow talk do brand） Brand, barbarian nation is called brand. Its meaning is simple, that is used to identify products and services logo. An intangible asset that is produced simultaneously with tangible assets. Brands are not just trademarks. Trademarks are only part of the brand, and they are chief representatives. Brand is first of all monopolistic commercial symbols, that is, trademarks. Then, this symbol is meaningful only when it is recognized by people. Let this commercial symbol be recognized by people, is now many enterprises are advocating shouting brand. In other words, the brand itself is a commercial symbol, if you want to make this symbol into a recognized symbol, you need to do it. The bad luck has less capacity, so live up to now, ten years in the business, did not do a recognized commercial symbol, therefore, this article, empty talk might be a outsider, talk rubbish. The reader read and laugh at, can not be taken seriously. Because of luck, I have been in the distribution of the nature of the enterprise marketing management, how did not enter the manufacturing enterprises?. In sales enterprises, contact many door-to-door production enterprise sales manager, talk about more, quite a bit of feelings. Especially about doing brand. Almost every door-to-door sales manager will seriously display their products, vowed to tell me that our company is doing the brand. And rarely tell me how their company makes brands. Most of the brand slogan keeps talking about manufacturers, many years later, the product is not known, the market is still hard to find. Now I seem to wake up to these guys are the swindler. Now many media have opened the brand column, find some entrepreneurs and experts to talk about the brand, the results are bent. The host of the media didnt know the brand. At last, he said, we have to be a big brand. It seems that we can spread out a brand like a sesame seed cake.. In fact, otherwise, the brand is not their own to do it, it must