终端的出路在那里 丝宝终端营销策略的回顾与反思（Review and Reflection on the marketing strategy of the terminal terminal Sibao out there）.doc

终端的出路在那里 丝宝终端营销策略的回顾与反思（Review and Reflection on the marketing strategy of the terminal terminal Sibao out there） In the darkness of the Jiangcheng Wuhan, Whampoa　 Avenue Sibao building 21 floor still brightly lit. As the Sibao Group Chairman Liang Liangsheng although not long ago in 1. 700 million dollars of personal assets, by some media as the cosmetics industrys richest man named Chinas 35 richest man, perhaps at the moment looking to the distance rushing river, the heart does not have any joy. Has been founded in 2002 operating income of Sibao group 14 years more than 2 billion 200 million yuan, nearly more than 20 thousand employees, liaison office in the country has 8 operating area, more than 100 management, marketing network covering the whole country. Sibao group involved in the field of cosmetics, health products, medicine, beauty salons, with beautiful flowers, Sibao Bolan, Maestro, Shu Lei, Jason, bright, clean, cool times, Yi Ting, ten Thai Zhuda brand. C-BONS most commendable is based on deep insight into the market to take Chinese to the terminal for the operation of key Sibao mode, a successful example of this mode of operation as a challenge to international brands such as Procter Gamble, FMCG has been followed by many domestic counterparts. However, after entering the new century, the expansion of Sibao group every year the momentum of rapid development is inhibited, in 2001 after the enterprise has not launched a new brand, Sibao has emerged including operating costs surge, sales decline, profit margins decline, employee satisfaction rate, turnover rate rose etc.. Liang Liangsheng should know is Sibao from growth period into a period of stagnation, as well as the establishment of Sibao Sibao terminal mode is facing the biggest challenge since the founding. The success of the historical opportunity of terminal mode As a Chinese Sibao group characteristics of terminal mode of the pioneers, to explore the course of its terminal has the typical sign