商务英语中级第四章课件4a_brand_power.ppt

Unit 4 a Brand power Brands of mobile Nokia Motorola Siemens Sony Ericsson Samsung LG Brands of famous Cars BMW Porsche BNZE Honda Buick DAEWOO Volk Swagen Ferrari FIAT TOYOTA Ford Cadillac Chrysler Lincoln VOLVO IBM SONY TOSHIBA APPLE DELL BenQ HP Useful phrases and expressions a brand represents a certain culture 一个品牌代表一种文化be attracted by the quality brand image