苹果电脑公司的swot分析（SWOT analysis of Apple Com puter Inc）.docVIP

苹果电脑公司的swot分析（SWOT analysis of Apple Com puter Inc） SWOT analysis Under the Super League of Microsoft and Intel, apple still has its living space, if not. The fruit has a strong advantage, it might not exist now. What is Apples competitive advantage? Let me To analyze. S 1) the apple brand visibility and reputation is very high. Good product quality, high-end product image, can No one doubts that Apple said the quality of the products. Because the purchase of raw materials from the product design, production, testing each link, Apple is very strict with the quality of their products, some people even evaluation is to achieve a carp level, With the quality of term is quality surplus too. In the eyes of the user of apple, apple is a complete Perfectionist。 2) strong research and development capabilities. Apple attaches great importance to advanced key technology research and development capabilities, like the other IT Intel, IBM, HP, also has a strong research institutions, the purpose is to the city in the future Occupy a space for one person in the competition. The design of Apple products is first-class, any words of praise are pale. SONY and Toshiba and apple close, but overall, from the aesthetic point of view, Apple has the best hardware design: Advanced, fashion, the one and only. Surprisingly, the number of years, did not appear on the market than apple iPod design MP3 music player based on hard disk better. Although many of the same components, Toshiba is also designed Slightly inferior。 Apple products like Porsche coupe like: perfect, dignified, elegant. Excellent Apple Corp The design is often reflected in some of the details, for example, if you look at the apple PowerBook and Hook The shaft on the notebook computer, you will find the unique way of the display screen which is connected with the host machine. On the screen, Can be reduced to the minimum height of the notebook computer, suitable for use in aircraft. This is not very strong, It has been well