包装设计的构思（Conception of package design）.doc

包装设计的构思（Conception of package design） Conception is the soul of design. In design creation it is difficult to formulate formulas such as fixed conception method and conception procedure. Creative Writing From immature to mature, in this process, affirm some or deny some, modify some or supplement some, it is normal phenomenon. The core of the idea is to consider what to show and how to act on the two question. To answer these two questions, we must solve the following four points: table Now it focuses on the angle of expression, the technique of expression and the form of expression. As in combat, the point is to attack the target, the angle is the breakthrough, the hand Law is the tactics, form is the weapon, any one link is not handled well will end. Key performance The focus is on the midpoint of the content. The packaging design is limited within the screen, which is spatially limited. At the same time, packing In sales, it is time for buyers to know in a short time, which is the limitation of time. This space-time constraint requires packaging design Not blindly blame, put up everything, what are not equal to what. The key point is to compare and select the relevant information about three aspects of goods, consumption and sales. The basic point of selection is favorable To increase sales. The following list of key related items will be identified for your reference. The brand image and brand meaning of this commodity; The function, utility, and texture attributes of the goods; The origin, background, and local factors of the goods; The selling background of the goods, the object of consumption; What is the difference between the current product of this commodity?; The condition of the similar packing design of the goods; The goods share its features, and so forth. These are the medium of design idea. The design is to understand as much information as possible and to intensify the comparison and selection, And then determine the focus of performance. This requi