餐饮市场如何拓展思路（How to expand the idea of the catering market）.doc

餐饮市场如何拓展思路（How to expand the idea of the catering market） How to expand the idea of the catering market Chengdu New Oriental cooking school today concern: how to expand the idea of the catering market Chengdu chef training Abstract: the purpose of marketing is to create better benefits, marketing is the face of the market, no market, marketing would be impossible, without good marketing strategy and means, will create a better market, but will not have good performance, therefore, from the present market, only to strengthen marketing, will expand the market. A tree image, creating characteristics Pay attention to Western fast-food restaurants in the guests and the public mind of the four star gold image, relying on good reputation to increase business guests, Western fast-food restaurant features. 1, CI corporate logo: to further improve the western fast food products in the demonstration, identification of the characteristics extracted from the unique Western fast food advertisements and product packaging cultural connotation, with the market situation, increase the intensity of regular replacement or re design the new brochure, so that guests are often convenient and novel feeling. 2, advertising billboards at the main station, traffic; make full use of the hotel parking lot in the advertisement publicity, often change its content to produce a continuous advertising effect. The above content can be compared to our store of old and new rooms, and new special dishes. In 3, a feature: each restaurant looking for should be more distinctive, with good environment, should also pay attention to the price and variety of dishes, dishes often understand the peers characteristics and the whole catering trend, optimize the combination of the more unique features of my shop. 4, the wedding celebration: make full use of the brand effect, geographical advantage, play full marketing, do the wedding market. According to relevant statistics, the city each year in 5000 married coupl