《设计广告》教学设计（Design of advertising teaching design）.doc

《设计广告》教学设计（Design of advertising teaching design） Teaching design of design advertisement Guiding ideology and theoretical basis The comprehensive practice course is based on the students experience, and closely connects with the students own life and social reality, and reflects the practical course of the comprehensive application of knowledge. This lesson in teaching design, I combine the reality of students, reflect the characteristics of comprehensive practice course, practical to students, starting from the often seen and heard the advertisement, and make students understand the characteristics of advertising, advertising feel the charm, and let the students to design their own advertising. We should pay attention to the cultivation of students sense of cooperation and gain the experience of exploring personally, so as to train students creative ability. Teaching background analysis Teaching content analysis: The information age, light box, elevator, TV, radio, advertising everywhere, a lot of advertising advertising children catchy, also has some influence on children. But advertising works are good and bad, and children need to be guided. Therefore, carry out the I and advertising practice. Through the interface to make the game, I say advertising, I comment on advertising, I advertise a series of activities, so that students out of textbooks, small world, into life, found in life, learning in life. The students in the broader social context of exploration, experience, etc. that practice, individuality, initiative to obtain direct experience based on knowledge of advertising, enhance the sense of social responsibility, learn to do, learn to cooperate, learn to communicate, to realize their life potential release. Student analysis: The fourth grade children, with a certain amount of knowledge, they very curiosity, imitation and innovation ability, like a cant wait to get out of the ground quickly sprouted seed, at the same time, they are innocent and naive. W