Facebook营销圣经 17p.docVIP

The Facebook Marketing Bible 33+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook By Justin Smith justin@ Editor, Inside Facebook Version 1.04 May 11, 2008 Facebook营销圣经 33种以上的方法助你在Facebook上营销你的品牌、公司、产品及服务 简介 目录 I. Tools for Guerilla Marketers For the aggressive guerilla marketer, Facebook offers a bevy of viral channels to get the word out to your friends and creatively reach your target audience. The best part about these guerilla tactics is their cost: free. Everyone on Facebook can use these strategies to recruit and to evangelize their causes. Strategy: If you build it, will they come? Marketers often wonder whether it makes sense to attempt to build their own social network around their product, company, brand or service. Some hire development shops to build a custom web site, others use white label products, and still others use hosted services like Ning. The problem with this approach, however, is that it’s extremely expensive to bring a significant enough number of users onto your own service to make it worth the expense (which can often run in the tens of thousands of dollars). In most cases, it makes much more sense to craft your strategies targeting the social networks in which people already “live” online—once someone builds their profile and friend list on a popular platform like Facebook, it’s awfully hard to get them to move. 1、游击营销人员的好工具 为了迎合雄心勃勃的市场人员，Facebook提供了大量渠道方便了信息的病毒式传播，你的话语不仅可以传给你的朋友，还可以最终接触到目标人群。这些策略最大的好处在于完全免费。Facebook上的任何人都可以运用这些策略招贤纳士或布道推广。 策略：如果你这么做了，人们真的会来吗？ 市场人员经常会怀疑围绕自己的产品、公司、品牌或服务构建社交网络是否合理。有些把网站（常规的那种）包给别人做，有些采取贴牌销售，有些选择了托管服务，托管给Ning这类的社交网络。然而，采用这种渠道的问题在于引入大量的用户的成本太高，动辄上万美元的花费是否值得？绝大多数情况下，瞄准已经有大量活跃用户的sns平台制定策略是比较合理的。因为一旦人们在Facebook这种平台上创建了自己的资料和建立了关系网后，想让他们换地是很困难的。 1. Profile Page The starting point for your presence on Facebook is your profile page. Your profile page is basically a landing page that you design in order to convert your friends to engage with certain parts of your identity. Not only is your p