coping with imprecision in strategic planning a case study using fuzzy swot analysis处理不精确的战略规划案例研究使用模糊的swot分析.pdfVIP

iBusiness, 2011, 3, 23-29 doi:10.4236/ib.2011.31004 Published Online March 2011 (http://www.SciRP.org/journal/ib) Coping with Imprecision in Strategic Planning: A Case Study Using Fuzzy SWOT Analysis 1,2 3 2* Hasan Hosseini-Nasab , Amin Hosseini-Nasab , Abbas S. Milani 1Department of Industrial Engineering, Yazd University, Tehran, Iran; 2School of Engineering, University of British Columbia, Ke- lowna, Canada; 3Department of Industrial Engineering, Amirkabir University of Technology, Tehran, Iran Email: ani@ubc.ca Received December 9th, 2010; revised December 27th, 2010; accepted December 30th, 2010. ABSTRACT In this article, it is shown that using the conventional SWOT analysis in the vicinity of strategic regions in the matrix of internal and external factors, ambiguity can exist in defining final strategies. To cope with this difficulty and to enhance the accuracy of the underplaying decision process, a straightforward fuzzy SWOT analysis is presented and exemplified by extracting and analyzing strengths, weaknesses, opportunities and threats in a company known as KPPP. The analy- sis is performed based on actual field data using 90 external and 85 internal factors and a group of 12 experts. Next to the identification of the fuzzy SWOT matrix, it is shown that the external threats and internal weaknesses of KPPP can have stronger effects compared to its external opportunities and internal strengths. Keywords: Fuzzy Applications, Internal and External Factors, Strategic Planning, SWOT Analysis 1. Introduction conventional SWOT. Zhangjiajie [15] presented a new fuzzy decision-making tool for small and medium enter- It is well known that a company’s success in today’s