《国际市场营销学》05-06学年上学期期末考试试卷(b)(开卷)（International marketing, 05-06 academic year end semester examination paper (b) (open book)）.docVIP

《国际市场营销学》05-06学年上学期期末考试试卷(b)(开卷)（International marketing, 05-06 academic year end semester examination paper (b) (open book)） International Business Administration School, Guangdong University of Foreign Studies International marketing, 05-06 academic year end semester examination paper (B) (open book) Examination object: 03Y1-4,04Y4+1 examination time: 2 hours Class: student number: Name: grade: I. brief analysis questions (10+12+21=43 minutes) 1. What is SRC? An example is given to illustrate its impact on international marketing activities. 2, briefly explain the characteristics of environmentally friendly products, and what are the key issues that affect product development? How to overcome? 3, for each step of the international information communication process, examples are given to illustrate how cultural differences affect the final acceptance of information. Two, case analysis questions (21+32=53 points) 1, AUS-PRO export companies face obstacles introduction Michael. Ruixi Su Melbourne Australia AUS-PRO export company marketing manager. Michael, Su Ruixi facing a big challenge. He wants to develop a growing middle class market in Asia for processed foods such as biscuits, cheese, seafood, cakes, pizza and hot enough. He does not want direct investment in production facilities in Asian countries. Instead, he wants to start with the export, which will first make him receive customer recognition of the brand and win long-term customer loyalty to the brand. He hoped that in the Asian market for preemptive advantage ---- in its competitors in their expected middle-class market segments into the market before the tree brand. Michael Su, a master of business administration from University of Canberra, was actively trained in the formulation of his marketing strategy. That is to say, his approach is to capture opportunities in potential markets to create value for potential customers. In order to achieve this goal, Michael. Ruixi Su based on Australia through proc