葡萄、牛和白酒(白酒营销系列六)（Grapes, cows and spirits (liquor marketing series six)）.docVIP

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葡萄、牛和白酒(白酒营销系列六)（Grapes, cows and spirits (liquor marketing series six)）.doc

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葡萄、牛和白酒(白酒营销系列六)（Grapes, cows and spirits (liquor marketing series six)）

葡萄、牛和白酒(白酒营销系列六)（Grapes, cows and spirits (liquor marketing series six)） Recently, a report on a liquor professional magazine attracted my great interest. Kweichow Moutai wine Limited by Share Ltd announced to spend 30 million yuan to the completion of the Hebei Changli red Wine company acquisitions into Wine industry. In 1998, Moutai had licensed a wine company with a trademark license, and this time Moutai really moved from the white wine to the wine industry. Ningchenglaojiao began to raise cattle, in the low-grade liquor almost unprofitable. Chinese liquor breakthrough said that the past two years has already begun, is not Chinas liquor market has become smaller? Is liquor income tax, composite tax, consumption tax, so that liquor companies embarrassed? Thus, cattle, grape varieties and so on, to find new economic growth point of breakout approach. This situation is not only ningchenglaojiao, Moutai two. According to insiders, the famous wine carrier Wuliangye is also in Sichuan to build their own wine base. Obviously, the advantage brand is building a platter of wine industry - diversified development. Under the banner of the dominant brand, the largest collection of commodity varieties, the most looted market share. Listen to a wine industry veterans say, Chinese the liquor industry is like a girl wearing bikinis, in the development of the market, exposed some such problems, such as backward marketing, brand aging problem, management problems and those not naive; exposed part is the most terrible. What is not exposed? Liquor industry is the strategic issues, concepts, tax issues, and so on. In the face of beer and beverage industry brand mergers and international brand competition, liquor industry if repeated day in and day out simple competition. Vulgar brand, low level marketing, blind extension of the brand and irrational development have led to a heavy crisis in the liquor market. The liquor industry is a place for news. Cattle and grape varieties only ref