鸡蛋已经进入品牌时代（Eggs have entered the brand era）.docVIP

鸡蛋已经进入品牌时代（Eggs have entered the brand era） Egg brand mainly has three kinds: one is the brand manufacturers, farming enterprises operating brand; two is the brand dealers, distributors to create their own brands, sales by purchasing farm egg; three is the terminal brand store, Tesco, Wanjia, Ginza these large KA stores own brand, purchase egg packaging sales. At present, the egg market, several representative brands are in the state: 1, Li: North China market, especially the absolute leader of Beijing and Tianjin region. Since the DQY brand has been taken to a single brand strategy, DQY brand and high quality commitment to conquer the world, and since 2009, DQY gradually contracted in the country he expansion, focus on Beijing, Tianjin and the surrounding market. DQY brand success lies in: the first implementation of one of the egg brand operation, occupy the market opportunities. He takes a single brand strategy and gradually establish their own high-end brand image, with high-end brand image, brand influence and appeal, DQY began gradually to the low-end market penetration, to influence the brand influence the high value of the low-end market, currently launched the Guanting reservoir, happy farm, eggs, sweet farm four major brands of Dr. with the enterprise as an endorsement, DQY, comprehensive high school low market share. With the establishment of high school and low market gradually occupied DQY brand position, DQY began to position himself as a leader and representative of the category China egg. Always present in the pursuit of high-quality commitment, began to demand a new slogan: of course, DQY egg, obvious category occupation strategy. 2, God Dan: God Dan is the egg brand in Hubei, has been taking market share strategy, that is, through continuous expansion of product lines, product lines, product varieties to increase market share. So far, God Dan has built the national egg brand in the most powerful product line, dozens of single products. Because God