传统电商的下一个战场（Traditional electricity supplier next battlefield）.docVIP

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传统电商的下一个战场（Traditional electricity supplier next battlefield）.doc

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传统电商的下一个战场（Traditional electricity supplier next battlefield）

传统电商的下一个战场（Traditional electricity supplier next battlefield） From the annual sales of billions of dollars of immediate purchase, sale of treasure, to AppStore in the life under the category of Taobao, the Jingdong, where customers, shop No. 1 kinds of App software, after the application of tools and social games, mobile e-commerce has become more and more people in the eyes of a piece of cake . With the application of the scene rather limited PC (personal computer) compared with the mobile phone and portable property to the electricity supplier have greater imagination: work on the bus or subway route with stroll on the bus by the way; the next single; then immediately after the completion of shopping, products and shopping information sharing to social networks, indirectly help businesses do word-of-mouth marketing; even in peacetime when shopping, can through the price, query online shop whether goods means intercept for consumers, they will be back to the line -- this is no doubt will be further aggravated the impact of Electronic Commerce on the traditional retail line under the line. But easier said than done, for most traditional electricity providers, move into the field of electricity providers in what way, how to play this new set of promotion, sales, customer relationship management and other new channels as a whole, still need a process of continuous learning and reflection. Platform providers to become water test pioneer On Christmas Eve December 21, 2010, at the end of the year held in practice promotions national berserk, Taobao also launched a mobile phone, mobile phone P C echoes the new ways , namely the user completed 1 pen more than 10 yuan trading in national berserk, you can log on using a mobile phone Taobao mobile phone for 60 seconds, free time shopping in the corresponding commodity area. In other words, according to one day can be divided into 1440 minutes to count, to participate in the national berserk with a total of 1440 mobile phone