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服装店经营技巧19(Clothing store management skills 19)
服装店经营技巧19(Clothing store management skills 19)
Todays clothing store facing the competition is severe, an investigation of information sources, find the best clothing store has 5 solid pillar in 5 interlocking areas to create value for customers. First, provide solutions. For example, as a clothing store owner, it is not enough to ensure that the quality of the clothing sold is good enough. You have to know how to help customers find employment fit, decent clothing sales staff, hiring a professional tailor on standby, to provide delivery service for customers, and willing to accept special orders. Second, really respect customers. Most clothing stores shout respect for customers, but there are few genuine clothing stores. You know, rude sales not only show employees listless, rude and without enthusiasm. Goods are messy, unreasonable, no signs, price confusion, etc., all of which are disrespectful to customers. A good clothing store will translate this basic idea of respect into a series of specific operations that revolve around people, policies and circumstances. Third, establish emotional relationships with customers. Most clothing stores ignore the opportunity to engage in emotional communication with customers, while concentrating too much on prices. However, low price promises may cater to the rational demands of customers, but can not stimulate their emotional needs. Many clothing stores have made mistakes that ignore customers feelings. They only focus on the price to attract customers, blindly adjust the cost of the province, without mentioning the new clothing store environment brought about by the pleasant feelings. Instead, a good clothing store strives to build a feeling of closeness, liking and trust to its customers. For example, the Journeys chain shoe store strives to create a culture that meets the needs of young people. Fourth, make a fair and reasonable price, not the lowest price. Many clothing stores use false prices to stimulate consumer spend
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