白水狗肉坊营销策划记（White dog meat workshop marketing planning record）.doc

白水狗肉坊营销策划记（White dog meat workshop marketing planning record） For a long time did not return to the headquarters of Hangzhou, the MA in C2C e-commerce planning meeting, had to put down the project back home. I just walked into the office, see someone waiting for me, but I dont know, at this time, director of the office told me that the guest is a hotel owner, you are back in the news, has been to five times, waited for me for three days. I heard the hotel owner, was a bit tight, think of the lady village hotel thing, the old Zhu Shengyi is dead have opened eight chain, a shop, let me out, make me a little nervous. So when I hear the hotel, Im not in the mood. To put it plainly, do hotel planning, no money, but full stomach. But the guests came, can not help but receive, and once opened the gate, it is not finished. The boss surnamed Zhou, in the vicinity of Hangzhou Wushan Square opened a restaurant, on foot, absolute popularity, on the dining atmosphere, there are hundreds of restaurants, to see which one is good business. However, since the opening of the Wu Yue restaurant at the end of the year before last year, it was still possible to make a small profit, but in August of last year, there was basically no turnover rate. Zhou boss is a very tasteful, he said his restaurant dishes are very distinctive, mainly in the white water dog, jute Chicken in Brown Sauce mainly in the city is not necessarily find, but everyone is not to eat, but eat after the fall back rate is very high. In this case, I think the culture of the restaurant is very distinctive, but what exactly is the problem? I decided to have a look at the scene. This Wu Yue love restaurant, in the front corner of the intersection of Wu Shan square, the location can be said to be good, plus, such a place, if there are no diners, it is a joke to say. We went to see, see, representation problem three: one is the Song Dynasty style facade though with a taste, but the memory of Wu Yue feeling on top, it is nei