白酒营销策划卖点制胜（Liquor marketing planning selling points to win）.doc

白酒营销策划卖点制胜（Liquor marketing planning selling points to win） Liquor marketing planning: selling points, winning.Txt husband, if you can only live in a day, I would like to use my life to continue your life, you want to live happily, in the proposed breakup, please do not say you still love me. Liquor marketing planning: selling points to win The so-called product selling point is the unique interest point that can attract the eyeball of the consumer, also is the advertisement appeal point and the unique sale proposition, namely USP (UniqueSellingProposition). Is a kind of selling products to consumers, advocate the spread of a advice, a commitment to tell consumers to buy the product will get what kind of interest; it is a claim that competitors can not put forward or not put forward, is unique; this claim to the consumer as the core, easy to understand and spread, has great appeal. Youre not selling a bit but a hole, sell the steak but not grilled steaks sizzle, but not selling wine culture, in fact, the enterprise products or services provided only a tool or means to meet the specific needs of consumers, consumers to buy you are not the product itself, but one of his needs or interests. What your product is not the most important, consumers think your product is what is the most critical, the ultimate goal of any product is the consumers to buy and use, and to allow consumers to buy and use, let it know and accept is the prerequisite, and let consumers know and recognize the products or services you need is clear and easy to understand and remember that not otherwise the enterprise will achieve sales and profit opportunities. For liquor, in the process of marketing planning, the key is to refine the selling point. I. planning basis In the marketing process, the product is not only the material entity, but also the service provided with the goods before and after the sale. A complete product concept is three-dimensional, including core products, forms, products, and