佳得顺打造户外燃气取暖器厂商战略联盟（Jiadeshun create outdoor gas heater manufacturers strategic alliance）.doc

佳得顺打造户外燃气取暖器厂商战略联盟（Jiadeshun create outdoor gas heater manufacturers strategic alliance） Jiadeshun create outdoor gas heater manufacturers strategic alliance Text / appliance market Xin Chen As a mature product developed abroad, the outdoor gas heater has great consumption value in winter. It is an essential product for the courtyard, balcony and outdoor heating in Europe and america. In China gas heater market development for more than ten years of sales, but the market development has been relatively slow, the current domestic annual sales of only tens of thousands, compared to the millions of foreign market demand, the development of the domestic market space is still very great, so many manufacturers are entering the gas heater industry to grab share. However, because it is winter products, the domestic market is still not standardized, manufacturers and distributors have been unable to establish perfect marketing system, one of the most common problems is reflected between manufacturers is a simple trading relationship, not standardize the price system of products, leading to various regions of the product price is not uniform, profiteering, Cuanhuo do not sell at a low price, and customer service service is a serious phenomenon, and ultimately affect the development of the whole industry. How to make domestic market sales of gas heater? How to build the domestic marketing system of gas heater? How to set up the distribution network of domestic gas heater market? It has been a difficult problem for gas heater manufacturers to consider and solve. To construct a perfect business marketing system, expand the domestic market, Chinese gas heater leader - Jiangsu gardensun Furnace Co. Ltd. in 2011 into a comprehensive system of strategic alliance of manufacturers. Said jiadeshun marketing deputy general manager Xue Fujin: manufacturers strategic alliance is an objective concept, common development and progress, the new joint venture between manufacturers. Therefore,