about on the emotional blend of modern packaging（在现代包装的情感交融）.docVIP

About On the emotional blend of modern packaging Abstract: With the development of market diversification, there is growing emphasis on the spiritual satisfaction of the purchased goods. To promote modern product packaging to meet the psychological needs of people, not just monotonous functionalism. Here, with emotions of the modern packaging design acclaimed. When people walked into the spirit of spending time, consumers will feel moved to the packaging of goods, and thus create a good impression on the packaging, give rise to feelings other than visual, people insight into a concept of health conditions. In this case, only the packaging functions to attract people’s attention is not enough, you also need to guide consumers to purchase aroused the desire to meet people’s aesthetic taste, people get more from the benefits package. Keywords: packaging design, emotion, ideas A manifestation of emotional packaging Under the age of ideas in the packaging, packaging is often reflected in the emotional blend: art style packaging, packaging nationalization, user-friendly packaging design, packaging materials, naturalization, etc.. 1 art packaging design Past the main focus on quality competition in the market, the business focus on the technical and functional packaging. Today, increasingly affluent material life, the pursuit of high artistic quality of life, meet a variety of emotional needs, rather artistic, aesthetic packaging shapes become purchase merchandise preferred. geometric design rules package, the array does not exist on the shelves of the visual impact and competitiveness, rather than the rule container exhibition on the counter, to attract consumers from different angles, and that consumer those who have unlimited association, even given value of emotional, psychological experience, aesthetic enjoyment. ‘Evian 2005’ is a container of mineral-based packaging design, shape design as the image of an iceberg, breaking the traditi