actual business- how to do business business data analysis（实际业务u2014u2014如何做商业业务数据分析）.docVIP

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actual business- how to do business business data analysis（实际业务u2014u2014如何做商业业务数据分析）.doc

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actual business- how to do business business data analysis（实际业务u2014u2014如何做商业业务数据分析）

Actual business: how to do business business data analysis The data analysis of the business is a very complicated project that requires two pieces of knowledge of business and analytical techniques. First of all, the analysis of the enterprise is divided into management analysis and business analysis, analysis of the overall idea is: a clear business scenarios - to determine the analysis objectives - to build an analysis system - comb the core indicators. Because each business / industry business is different, the analysis system is different, here mainly talk about the retail electricity business, according to different analysis scenarios to explore the next. To electricity business, for example, commonly used business analysis of the scene there are sales, goods, channels, competing products, members, etc., and goods can be further subdivided into commodity inventory, merchandise profits and associated sales analysis. In the entire business analysis system, the electricity industry to follow the ‘people freight yard’ thinking logic, the indicators can be divided: 1, sales analysis Sales analysis is mainly to track sales, compared with the KPI, adjust the sales strategy to further enhance sales. Analysis of ideas: basically any problem can be applied to ‘people freight yard model to analyze.’ For example, the analysis of the reasons for the decline in customer unit prices, cut from the perspective of the person cargo market, you can establish the following analysis model: Analytical methods: Data analysis can be analyzed by data comparison, extreme values, and predictive methods Contrast: For example, sales division of the business, sales contribution, city ranking and so on Extreme value: For example, the highest monthly sales record, incentive sales staff or business department breakthrough record Forecast: Forecast future sales based on weight curve 2, commodity analysis Commodity analysis is based on a process managemen