analysis- achieve precision marketing based on data analysis（分析-基于数据分析实现精准营销）.docVIP

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analysis- achieve precision marketing based on data analysis（分析-基于数据分析实现精准营销）.doc

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analysis- achieve precision marketing based on data analysis（分析-基于数据分析实现精准营销）

Analysis: achieve precision marketing based on data analysis (To free download News) Many companies, especially Internet companies, has been through the channel ROI data analysis, to achieve a certain degree of precision delivery. However you want to achieve the ultimate in precision marketing, we need a full range of data analysis, where educational institutions, for example, explain how to channel ROI full cycle analysis. Famous advertising guru John Wanamaker once said, ‘Half the money advertising is wasteful, but customers never know which half.’ Still, every advertiser will still want to sky net advertising become a precise target advertising. Only in this way, advertising it really is, ‘to spend money wisely.’ Therefore, we have heard a lot of precision marketing, precision concept spread. In fact, so accurate advertising, and not so difficult to imagine, more precise marketing need to rely on the data analysis. 360 ?no dead data analysis In fact, marny companies, especially Internet companies, has been through the channel ROI (input-output ratio) for data analysis, to achieve a certain degree of accurate delivery. Data Analysis There are two main ways: one is to record a user (or potential users) channel sources, is calculated based on number of users and channel costs and obtain the best effect of channel sets to increase investment; the other is According to the characteristics of the user attributes (such as age, sex, region, occupation, etc.), select the corresponding delivery channels. However, only two kinds of data analysis methods is not sufficient. Want to achieve the ultimate in precision marketing, companies need a full range of data analysis, so that the data 360 ?no dead ends, complete with data analysis to guide decision-making. From which the user is transformed from online and offline channels, how to use the product or service user experience, every step should be to monitor traffic, conversion rates and user behavior c