analysis- how companies use social media to do integrated marketing（分析-企业如何利用社交媒体整合营销）.docVIP

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analysis- how companies use social media to do integrated marketing（分析-企业如何利用社交媒体整合营销）.doc

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analysis- how companies use social media to do integrated marketing（分析-企业如何利用社交媒体整合营销）

Analysis: how companies use social media to do integrated marketing Many companies believe that the opening of the official social media account, publish content to interact with the fans, in order to further attract fans, do some creative activities, which is regarded as a good use of social media. Actually, these are just the most basic, it can be said and not really make use of the advantages of social media. genuine social media operation takes time, money, energy and other resources, which are not necessarily less than traditional media and most importantly, companies should recognize that social media operators is a systematic strategy, requested to meet with the brand’s positioning, direction, and other core concept matching, in order to achieve real social marketing results. Like with any marketing, social marketing requires companies to first examine their social media performance: other people how say you? Your customers care about what? Your consumers talking about? Your competitors are doing? What not to do? How can you make your brand stand out in social media? said bluntly that, companies must first learn to listen, not to speak first, to know what consumers want, not to impose their own ideas to the consumer persons. Listen well, may be able to establish a good SWOT analysis, or even a series of consumer insight, they can plan their own brand in social media location. Starbucks main battleground is their MyStarbucksIdea website, Facebook, Twitter etc. are followed. IKEA furniture does not sell at high prices with other companies Ying Peng, choosing instead to medium-priced products, but provide a good user experience. Starbucks 2013.4 social network data Another key point is the consistency of marketing strategy, which requires the integration strategy and personnel with the enterprise can not say one thing on one platform, then, then on another platform, there is not the same performance. Companies must use a different platform feature