analysis of market positioning century conditioner networks（分析市场定位世纪护发素网络）.docVIP

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analysis of market positioning century conditioner networks（分析市场定位世纪护发素网络）.doc

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analysis of market positioning century conditioner networks（分析市场定位世纪护发素网络）

Analysis of market positioning century Conditioner networks Paper Network: Summary: After several years conditioner remarry after the market weight, want to intense competition in the shampoo market has some big act, but after recent years of operation, its effect is not ideal by its root-cause analysis, and tap their marketing The road twists and turns of the reasons, and the corresponding rationalization proposals to provide guidance for future development. Keywords: century Conditioner, market positioning, analysis 0 Introduction Olive century Conditioner was originally one of the company’s products, with Chow Yun-fat endorsement century Conditioner, an advertising has a century-Conditioner Olive makes rapid development five years later, after several hundred years after the acquisition of RT-Mart eventually take over from Zhejiang Nice Group, through the Group’s integration and planning, the new impetus century Conditioner Olive re-listed, hype, a variety of marketing planning, makes its big-budget operations in the shampoo market reputation in, however, after several years of marketing, operations, sales are far from satisfactory but let us reflect on, and its market position in one of the reasons which account for errors in the position can not be ignored. An overview of market positioning Market positioning, that is based on the overall market competition, and the conditions of the business, determine the target companies and products in the market place. Is to establish a unique position occupied in the minds of customers with a unique corporate enterprise and product image, and for customer-specific image recognition. This definition is the first in the 1970s by American scientist Ai #8226; Marketing Ries and Jack Trout #8226; make the market positioning of the target market is the key to explain the business and products with existing or potential the difference between this competition. This is the image of corporate and product pl